Reviewing comparable home sales to determine a Nova Scotia home pricing strategy

#1 Pricing Your Home Incorrectly

Starting Too High Can Work Against You

It’s natural to want the highest possible price for your home, but an asking price needs to reflect what the current market supports.

Buyers compare your property with other homes available in the same price range. Starting too high can make competing properties look like better value and may reduce the number of buyers who consider your home.

A pricing strategy should consider relevant recent sales, current competition and the features and condition of your property—not simply the price you hope to achieve.

The right price helps put your home in front of the right buyers.

#2 Not Presenting Your Home at Its Best

First Impressions Can Shape Buyer Interest

Buyers need to be able to picture themselves living in your home. Clutter, unfinished maintenance, poor cleanliness or an untidy exterior can distract from the features you're actually trying to sell.

Preparing doesn't necessarily mean renovating. Cleaning, decluttering, addressing obvious maintenance and presenting rooms clearly can help buyers focus on the home rather than the work they think they'll need to do.

Clean and decluttered living room prepared for home buyers

First impressions sell.

Home buyers given space to explore a property during a showing

#3 Trying to “Sell” Buyers During a Showing

Give Buyers Space to Experience the Home

It can be tempting to stay for showings so you can explain improvements, answer questions or point out everything you love about your home. But buyers also need the freedom to explore, talk openly and imagine the property as their own.

Giving buyers some space can make the showing feel more comfortable and allows them to form their own connection with the home.

Give buyers space to picture themselves living there.

#4 Focusing on an Offer Without Considering the Buyer

An Offer Is More Than the Price

A strong offer isn't only about the amount being offered. The buyer's financing and the conditions included in the agreement can also affect the likelihood of the transaction moving successfully toward closing.

When reviewing an offer, it's important to look at the complete picture—including price, deposit, conditions and timing—rather than evaluating the offer on price alone.

Home sellers reviewing the price and conditions of a purchase offer

Look at the strength of the entire offer—not just the number at the top.

Home seller reviewing fixtures and items included with the property

#5 Not Understanding Your Responsibilities as a Seller

Know What You’re Agreeing To

Selling a home involves more than accepting an offer. The agreements you sign can create responsibilities relating to the property, included items, negotiated terms and the condition of the home through closing.

Understanding what you’re agreeing to—and asking questions when something isn’t clear—can help prevent misunderstandings and surprises later in the transaction.

Understand the agreement before you sign it.

#6 Not Giving Your Home Enough Exposure

Buyers Can't Consider a Home They Don't Know About

Putting your home on the market is only the beginning. Strong marketing helps your property reach buyers and gives them a reason to take a closer look.

Quality photography, accurate property information and exposure through MLS®, real estate websites and other appropriate marketing channels can all help buyers discover your home and decide whether to book a showing.

Professional real estate photography being taken to market a home

Good marketing helps the right buyers discover your home.

Home buyers arriving for a scheduled property showing

#7 Making Your Home Difficult to Show

Buyer Interest Can Be Lost When Access Is Too Restrictive

Keeping a home ready for showings can be inconvenient, especially when you're still living there. But buyers often view several properties within a limited period of time, and making your home difficult to access can mean it gets skipped.

You don't have to accommodate every request, but providing reasonable flexibility for showings can help more interested buyers experience the property while their interest is strongest.

If buyers can't see the home, they can't seriously consider it.

#8 Confusing an Appraisal With Market Value

A Home’s Value Depends on the Market Too

An appraisal can provide an opinion of a property's value, but it doesn't guarantee what a buyer will be willing to pay when the home reaches the market.

Market value is influenced by recent comparable sales, competing properties, your home's condition and features, and current buyer demand. Understanding how your property fits into today's market can help you make a more informed pricing decision.

Comparable homes used to help understand current market value

Ultimately, market value is influenced by what qualified buyers are prepared to pay.

Rob Schellenberger discussing home selling strategy with clients

#9 Choosing a REALTOR® for the Wrong Reasons

Look Beyond the Suggested List Price

Choosing who will represent you is an important part of selling your home. The highest suggested asking price doesn't necessarily mean the highest eventual selling price, just as the lowest fee doesn't automatically provide the best overall value.

Look for a REALTOR® who can explain their pricing recommendations, marketing approach and strategy clearly—and who communicates in a way that gives you confidence throughout the process.

Choose the strategy and service—not simply the biggest promised number.

Want the Complete Guide?

Take the 9 Home Selling Mistakes With You

You've seen the essentials. Download my free 9 Deadly Mistakes When Selling guide for a more detailed look at each mistake and additional things to consider before putting your home on the market.

9 Deadly Mistakes When Selling free home seller guide

Thinking About Selling Your Home?

Learn What to Expect From Preparation Through Closing

Avoiding common mistakes is only one part of preparing for a successful sale. My Selling Your Home in Nova Scotia guide walks through the complete process, including preparing your property, pricing, marketing, reviewing offers, buyer conditions and getting ready for closing day.

Wondering What Your Home Could Sell For?

Start With a Home Evaluation

If selling is something you’re considering, a home evaluation can help you understand where your property may fit in the current market and what you may want to consider before listing.